Sustainable · Ethical · Holistic
Outsourced, senior‑level supply chain management and marketing for small to medium‑sized businesses, plus sales, key account management, trading terms and promotional planning, without the cost of a full‑time team.
We look at your whole business, not just one number, and build growth that is good for your customers, your partners, your people and the planet.
Healthy businesses grow like healthy soil: steadily, with care, and with the whole system in mind.
Our way
At Crystal Earth we believe the way you grow matters as much as how fast. Every piece of work we do is guided by three commitments.
Growth that lasts. We plan stock, logistics and promotions to cut waste, dead stock and wasted kilometres, so you save money and lighten your footprint at the same time.
Honest advice, transparent pricing and fair negotiation. We treat your customers, suppliers and logistics partners with the same respect we give you, and we support South Africa’s transformation as a B‑BBEE Level 4 contributor.
We look at your whole business, not one department. Supply chain, sales, key accounts and marketing are planned together, alongside your cash flow and your people, so a win in one area never creates a problem in another.
Services
Supply chain and marketing, plus sales, key accounts, trading terms and promotional planning. Choose one service, or combine them into one joined‑up plan for your whole business.
Right stock. Right place. Right time.
We help you plan and manage the flow of stock from supplier to shelf, so your customers stay in stock, your working capital isn’t tied up in excess inventory, and your service levels support the relationships you’ve built.
We specialise in working with third‑party warehousing and logistics (3PL) providers: setting up and managing national warehousing and distribution partners, negotiating their rates and service terms, and overseeing stock, deliveries and reporting on your behalf, so your product reaches every region without you running your own warehouse or fleet.
A leaner supply chain is a greener one. Right‑sized orders, fuller loads and fewer emergency deliveries cut waste, cost and carbon at the same time.
Perfect for businesses dealing with out‑of‑stocks, overstocks or late deliveries, or that need structure between sales, suppliers and logistics.
Build your brand. Support your sales.
We support your brand with marketing planning, content creation, and execution, so your marketing lines up with your commercial goals and strengthens your presence.
Honest marketing builds lasting trust. We help you tell your real story, including your sustainability and social impact, with claims that stand up and no greenwashing.
Perfect for businesses without a full‑time marketing team that want consistent messaging and a stronger online presence.
Strengthen your customer relationships.
We manage and support your relationships with major retail or wholesale customers, ensuring consistent communication, strong partnerships, and improved performance. Key accounts drive your revenue; managed well, your business grows with stability and intention. We build partnerships on trust and fairness, so both sides want to keep working together.
Perfect for businesses without a full‑time commercial manager that need consistent follow‑up and a stronger presence in retail or wholesale.
Protect your margins. Strengthen your position.
We help you negotiate, structure, and manage trading terms with your customers, so your agreements support profitability and long‑term growth. Clear, well‑negotiated agreements protect your margins and reduce risk. We negotiate firmly but fairly, aiming for agreements both sides can live with for the long term.
Perfect for businesses that want stronger negotiation outcomes and don’t have internal commercial expertise.
Plan with intention. Execute with confidence.
We build structured promotional calendars that line up with your sales targets, customer cycles, and brand strategy. A clear plan increases sales, improves forecasting, and keeps execution consistent across the year. Planning ahead also avoids over‑ordering, so less stock ends up discounted, expired or wasted.
Perfect for businesses that need structure in their promotional activity and better sell‑in success.
Approach
We start with the whole picture, then bring structure, clarity and support, without the cost of a full‑time hire.
Results
SMEs often operate with limited resources and high expectations. A structured, outsourced approach brings better decisions, stronger partnerships, improved profitability, and sustainable growth.
Sustainable growth. Ethical practice. A holistic view. Real results.
About & Mission
Businesses grow best when their commercial systems are built with intention and integrity. Crystal Earth Consulting helps small to medium‑sized companies run their supply chain and marketing, and strengthen their sales, key account management, trading terms and promotional planning.
Our approach is sustainable, ethical and holistic. We combine structure and strategy with care for the bigger picture, so commercial success supports people, purpose, and the planet.
Crystal Earth Consulting is a B‑BBEE Level 4 contributor. Working with us supports your own B‑BBEE procurement goals and South Africa’s transformation.
Contact
Tell us a little about your business and what you need. We reply within one business day.
